Twitter Hoping to Torpedo Meerkat with Periscope
Live-streaming video app Meerkat has drawn a lot of attention in the past few weeks for making use of Twitter‘s identity, distribution and communication systems to enable users to broadcast live video...
View ArticleTwitter Launches Meerkat Rival Periscope
Video livestreaming app Meerkat has garnered a huge amount of attention in a short period through its use of Twitter’s ecosystem to enable people to comment on live video as it happened. Now Twitter...
View ArticleMeerkat and Periscope: What Are They, and Why Should Marketers Care?
You may have encountered the hype around Meerkat over the past couple of weeks. The app really started to spread at SXSW a couple of weeks ago. By Ad Week Europe in London this week, it felt like a top...
View ArticleMountain Dew Hosts Periscope Livestream
PepsiCo‘s Mountain Dew brand is one of the first companies to explore the marketing potential of Twitter’s recently launched and much-buzzed livestreaming service Periscope, offering users a chance to...
View ArticleFacebook Chases Snapchat’s Audience with Riff
Facebook’s Creative Labs has released a new app called Riff that enables friends to post chains of videos, in a clear attempt to tap into the audience that has made video sharing apps Vine, Snapchat...
View ArticleLive-streaming Apps Most Sought Marketing Tech in 2015
Live-streaming apps like Periscope and Meerkat are the marketing technology of the moment, with 19 per cent of marketers planning to use the technology in campaigns this year. The figure comes from...
View ArticlePeriscope in Talks with Media Companies over Piracy
Twitter-owned video app Periscope is in talks with prominent media companies about how to address piracy being carried out using the service, which enables users to live-stream content and promote the...
View ArticleRead Our Latest Issue Online
The June edition of our print magazine is now available to read online. Inside Issue 20, you’ll find pieces on the Apple Watch, examining how some of the biggest apps are adapting to the device and...
View ArticleFacebook Adds Live-streaming, but Only If You’re Famous
With apps like Meerkat and Periscope drawing both public interest and marketer attention, it was only a matter of time before Facebook introduced its own live-streaming solution. Today, the social...
View ArticleTwitter Hoping to Torpedo Meerkat with Periscope
Live-streaming video app Meerkat has drawn a lot of attention in the past few weeks for making use of Twitter‘s identity, distribution and communication systems to enable users to broadcast live video...
View ArticleTwitter Launches Meerkat Rival Periscope
Video livestreaming app Meerkat has garnered a huge amount of attention in a short period through its use of Twitter’s ecosystem to enable people to comment on live video as it happened. Now Twitter...
View ArticleMeerkat and Periscope: What Are They, and Why Should Marketers Care?
You may have encountered the hype around Meerkat over the past couple of weeks. The app really started to spread at SXSW a couple of weeks ago. By Ad Week Europe in London this week, it felt like a top...
View ArticleMountain Dew Hosts Periscope Livestream
PepsiCo‘s Mountain Dew brand is one of the first companies to explore the marketing potential of Twitter’s recently launched and much-buzzed livestreaming service Periscope, offering users a chance to...
View ArticleFacebook Chases Snapchat’s Audience with Riff
Facebook’s Creative Labs has released a new app called Riff that enables friends to post chains of videos, in a clear attempt to tap into the audience that has made video sharing apps Vine, Snapchat...
View ArticleLive-streaming Apps Most Sought Marketing Tech in 2015
Live-streaming apps like Periscope and Meerkat are the marketing technology of the moment, with 19 per cent of marketers planning to use the technology in campaigns this year. The figure comes from...
View ArticlePeriscope in Talks with Media Companies over Piracy
Twitter-owned video app Periscope is in talks with prominent media companies about how to address piracy being carried out using the service, which enables users to live-stream content and promote the...
View ArticleRead Our Latest Issue Online
The June edition of our print magazine is now available to read online. Inside Issue 20, you’ll find pieces on the Apple Watch, examining how some of the biggest apps are adapting to the device and...
View ArticleFacebook Adds Live-streaming, but Only If You’re Famous
With apps like Meerkat and Periscope drawing both public interest and marketer attention, it was only a matter of time before Facebook introduced its own live-streaming solution. Today, the social...
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